With over 20 years of experience in the tourism industry, Roots & Routes offers comprehensive solutions that go beyond expert tourism representation and trade relationships. Our expertise extends to enhancing operational efficiencies for clients, while providing tailored marketing and business development services, including business development strategies, operational efficiency consulting and customized digital marketing solutions.
More about what we can offer you at Routes and Roots
TRADE MARKETING
Are you a new or established lodge, hotel, or DMC seeking to expand into new markets? Consider partnering with a Hospitality Representation Company for an affordable and efficient solution.
Our representation services serve as your gateway to international trade, providing visibility and connectivity. We become an extension of your company, offering Insight into your services ,detailed information and personalized engagement
As the hub for the inbound travel industry in South Africa, we connect you with key international tour operators and DMCs in Cape Town, Durban, and Johannesburg. Our representation provides ; direct access, personal touch , human connection to establish lasting business relationships - something online travel agents and digital platforms cannot offer
SERVICES
International Representation & Trade Marketing
Representation at the International Trade at International Shows. These include Indaba , WTM Africa, Indaba - costs of these shows are not included in the monthly fee and are split amongst all clients
Tourism Market Research: In-depth analysis of current booking channels, rates, swot and competitor analysis and emerging
Maximize strategic relationships/partnerships in key industry segments based on specific needs
Quarterly International Sales Calls with key agents, DMCs and tour operators ; in Cape Town, Durban & Johannesburg
Collation of information for creation of rates, fact sheets and distribution to the trade
Review & present digital strategy plan along with budget including website, SEO, social media, WETU brochure and email campaigns targeting tourism operators
Relationships and Partnerships: Building relationships with industry agents associations
Local Representation
Market Research through SWOT & competitor analysis to identify new potential markets
Harare Tour Operator & Travel Agents Visits to update product offering and local agents discounts
Local strategy to market to fill beds
OTHER TOURISM SERVICES
Guest Experience & Quality Assurance Enhancement:
Developing standards to deliver outstanding guest service, including staff training on communication, responsiveness, and handling guest needs to create a memorable experience , this includes regular service quality audits , cleanliness , amenities and thus identifies areas for improvement and ensures that there is always improvement
Standard Operating Procedures (SOPs)
Developing and refining SOPs for all areas of lodge operations—from housekeeping , food , beverage , maintenance to guest check-in/check-out. Clear SOPs ensure consistency, safety, and efficiency. The introduction of Job Effective Descriptions creates clear roles and responsibilities – and accountability for all Managers
Revenue Yield Management and Pricing Strategies:
Analyzing market demand , target markets and adjusting pricing and packages to maximize occupancy and profitability. Revenue management help optimize seasonal pricing and package deals and ensuring “Bums in Beds “ all year round
Process Optimization & Resource Allocation
Streamline workflows, from booking to customer service, supplies ordering , optimize staff scheduling , cross training to ensure that operation costs are a minimum without jeopardizing standard
Technology Integration:
Implement software solutions like customer relationship management (CRM), property management systems (PMS), and mobile apps to automate tasks, track performance, and improve operational insight.